Jodello: Turning Search Demand Into Sales
Case Study • GOOGLE Ads • eCommerce Scaling
Jodello is an eCommerce brand focused on custom and decorative wall art, including canvas prints, framed prints, metal prints, photo tiles, and personalised home décor products. As a visually driven catalogue with strong existing demand, Google Ads was a key opportunity for customer acquisition, but performance lacked the structure needed for efficient scaling. While the brand attracted search traffic, conversion efficiency and campaign organisation needed improvement to turn demand into predictable growth.
The Challenge
The primary challenge was capturing high-intent search traffic across a broad product catalogue while maintaining efficiency. Jodello serves multiple search paths, including personalised prints, decorative wall art, canvas products, and framed décor, making targeting complex. The existing setup lacked clear segmentation, causing overlap between campaigns and inconsistent performance. This made it difficult to prioritise high-value traffic and scale spend without reducing profitability.
Our Strategic Approach
We implemented a Google Ads strategy focused on intent segmentation, campaign structure, and conversion optimisation. First, we rebuilt the account to align campaigns with how users search, separating personalised products, decorative wall art, and broader category keywords. This improved budget control and search relevance. Next, we refined keyword targeting to prioritise commercially relevant searches and reduce low-converting traffic. We also improved alignment between search queries, ad messaging, and landing pages to create a smoother path from click to purchase. Finally, we continuously optimised campaigns through search term refinement, budget reallocation, and conversion-focused testing.
Key Results Achieved
521%
Revenue Growth in 7 Months
3.1x
Conversion Rate Increase
Why It Worked
The growth came from aligning campaign structure with real search intent. By separating product categories and prioritising high-intent queries, we reduced wasted spend and improved relevance. Stronger alignment between search terms and landing pages increased conversion rate, while continuous optimisation allowed us to scale high-performing segments. Instead of simply increasing traffic, the strategy focused on improving the quality of traffic and converting more users.
Final Outcome
odello transformed Google Ads into a scalable acquisition channel. With 521% revenue growth and a 3.1x increase in conversion rate, paid search became a reliable driver of growth. The new campaign structure now supports continued scaling, allowing the brand to capture demand efficiently across multiple wall art categories.
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