GOOGLE ADS • SOFTWARE GROWTH
Vumingo: Approximately 1,100% Growth in Monthly Purchase Value
Figures are approximate. Cost per purchase and ROAS are calculated from the purchase value, ad spend and purchases shown.
Approximately 1,100% growth in monthly gross purchase value and approximately 7.64x Month 7 ROAS
Month 1 compared with Month 7 | Google Ads | USD | Approximate figures
Monthly gross purchase value increased from approximately $35,000 to approximately $420,000.
The business and starting position
Vumingo offers ETE exam-simulation software for certification preparation. In Month 1, monthly ad spend was approximately $15,000, with approximately 320 purchases and approximately $35,000 in gross purchase value. Those figures give a calculated cost per purchase of approximately $46.88 and ROAS of approximately 2.33x.
The Challenge
The comparison needs to answer a commercial question: did purchase volume and gross purchase value grow faster than advertising spend? Cost per purchase and ROAS help assess that relationship, with purchase volume providing context for both measures.
Performance Review
We assess the relationship between ad spend and completed purchases. Comparing those figures gives a consistent cost-per-purchase measure and keeps attention on a business outcome rather than traffic alone.
We review gross purchase value alongside spend, using ROAS to compare return on advertising. Cost per purchase and ROAS answer different questions, so both are read alongside purchase volume.
From Month 1 to Month 7, ad spend rose from approximately $15,000 to approximately $55,000, while purchases rose from approximately 320 to approximately 5,498. Purchase volume grew faster than spend, lowering the calculated cost of each purchase.
Key Results
Approx. 1,100%
Monthly gross purchase value growth
Approx. 7.64x
Month 7 ROAS
Approximate results: Month 1 compared with Month 7
Metric
Month 1 (approx.)
Month 7 (approx.)
Approx. change
Monthly gross purchase value
$35,000
$420,000
+1,100%
Ad spend
$15,000
$55,000
+266.7%
Purchases
320
5,498
+1,618.1%
Cost per purchase
$46.88
$10.00
78.7% lower
ROAS
2.33x
7.64x
3.27x
What the Results Show
Monthly gross purchase value rose from approximately $35,000 to approximately $420,000, equivalent to approximately 1,100% growth. Ad spend increased approximately 266.7%, while purchase volume increased approximately 1,618.1%. Purchases grew faster than spend, reducing the calculated cost per purchase by approximately 78.7%.
Final Outcome
In Month 7, gross purchase value was approximately $420,000 and purchases were approximately 5,498, against approximately $55,000 in ad spend. That corresponds to approximately $10.00 per purchase and approximately 7.64x ROAS. These are monthly figures for Month 7.
Comparison basis: Approximate Month 1 and Month 7 figures in USD. ROAS is gross purchase value divided by ad spend; cost per purchase is ad spend divided by purchases. Profitability also depends on refunds, product costs, fees, tax and other expenses.